The fat loss market is filled…

… with hype, exaggerated claims, and downright lies…

It’s a big reason why over the past couple of years I’ve been shy to promote my fat loss programs.

Example of the hype.

I never wanted to be grouped in with some of these shady characters because one bad apple spoils the bunch.

But I can see that I may be seen in this light by some, and after thinking about it, I can understand why…

At times, I’ve emailed about other people’s programs.

When I make a recommendation, 98% of the time, I stand behind it 100%.

Generally, when you purchase something through my recommendation, a nutrition product, fat loss program, whatever, I’ll make a commission.

Now I don’t promote everything I come across, because I get asked WAY MORE to promote than I actually do. When you develop a big following, people try to get in on the action.

It can actually get really annoying, for example, a guy emailed me a month ago to promote his new ‘fat loss workout for moms’ and I was like, “Are you serious? How many moms do you think I have on my MMA strength and conditioning newsletter list?”

But here’s why I feel I’ve got to issue an apology to you…

Over the past couple of years, there have been a few fat loss programs in particular that I’ve emailed about that I wasn’t fully, 100% behind.

For example, one author in the spring of last year, whom I will not name, sent me a package with a small ~~bribe~~ gift in it.

Even though I had no intention of promoting his fat loss program, I did, I think mainly because I felt I ‘owed him’.

Right when I sent the email, I felt guilty about it…

Thankfully nobody bought it because I’m guessing you saw right through my email recommendation, since it wasn’t genuine.

There were some other odd times where I’ve emailed about programs that I wasn’t fully behind; sometimes because the authors are friends and I’m just helping spread the word, or sometimes for a favour, or sometimes just for the commissions.

At times, I feel like I’ve acted like a shady used car salesman.

It's true! It's only got 20,000km on it... Trust me!

And for this, I offer you a sincere apology.

An even BIGGER apology goes to those who have purchased a program on my recommendation and ended up not satisfied.

I’m sorry for wasting your time and hard-earned money.

I know you trust me to provide you with solid advice about MMA S&C and general health, fitness, fat loss and nutrition advice and with these types of actions, I deserve to lose that trust.

But I’m not going to leave it at that, I’m going to leave you with a promise to gain your trust back.

As I prepare for my wedding this summer, I’ve been talking a lot about expectations with my fiancée, and one of the conversations we’ve had about ‘keeping promises’ is what has fueled this email.

It’s one of the most important things to her and isn’t just about big things, like being faithful, but also of not breaking little promises like finishing my day on time (I can be a bit of a workaholic, what can I say, I love this stuff).

So here are some of my promises to you, my loyal blog/newsletter reader:

I promise to only recommend programs, products or anything else that I would recommend to my best friend or brother
I promise to give 100% honest reviews and opinions about products that I come across, pointing out both the good and bad points of it and letting you know who I think it’s for
I promise to disclose when I will make commissions on any of my recommendations

And here’s the BIG ONE, the one I’m most excited about…

I promise to institute a new era of marketing of my own products that is 100% transparent, honest and real giving you actual DATA and results from my programs, as much as possible.